Eco Brains

Last Saturday, I took a break from my usual TiVo whole-day marathon and hunting Newegg coupon codes online to hit the warm Florida seas. I joined a band of eight (two photojournalists, one documentary filmmaker, an anthropologist/sociologist, a marine biologist, two community organizers, and a fellow writer) to brave the harsh Southern sun and rough seas. Our target: the protected sanctuary of bottle-nose dolphins

Look around you and you’ll notice that green is everywhere – in technology, news, fashion, politics and of course, in business. You log on to the Internet and you’ll be overwhelmed by the number of sites focused on sustainability and the environment. Many have joined the green crusade. Mere exposure to green things can already convince some people to join the battle, while some are still skeptical

Enthusiasts have been telling us that electric cars are the wave of the future ever since the 1973 gas crisis. Their are indications that they may finally be right, there are hybrids on the market, as well as the Chevy Volt and the Nissan Leaf. Both Ford and Chevy have recently announced plans to introduce full-time electric passenger cars in the near future. While bringing any new model to the market is a huge und

Like any new market direction, there’s a lot of resistance against corporate environmental responsibility. Among die-hard critics, the foremost objection is cost: it can be prohibitively expensive to change business processes and products to suit ecological needs. According to these critics, such costs will almost always end up being passed to the consumer. Here we have gathered the five common myths about go

The costs of transportation are phenomenal, in both financial and environmental terms. But they are necessary costs, aren’t they? After all, you can’t be an effective entrepreneur if you can’t get to work. But with rising fuel costs, as well as purchase, maintenance, and depreciation of an automobile, it is more than reasonable – it is prudent – to consider another option. Public transport is

Business cards, selling cards, marketing cards, or whatever you call them are basically used for a specific purpose: to promote a company. But did you know that you can help save Mother Nature from her sad plight by going green with these cards? Why the green business card? In a time when men and women, young and old alike, are aware of how delicate the environment’s condition is now, more and more green opti

According the the demographers at the United Nations, sometime on Monday, Oct 31, 2011, the world’s population will reach 7 billion. That is a lot of us to be competing for the same pool of dwindling resources. To put that in some sort of perspective, consider this: as crowded as things seem at this point, there are more than twice as many of us as there were 50 years ago. In 1960 the world’s population

There are many ways to express support for the small house movement. It is all about rejecting the need to have more and more stuff in order to fill larger and larger McMansions. It is not a “tinier than thou” competition. Small house expressions are about being both independent and social. It is being richer by having less. And the tiny houses are so cute! You can have a small house attitude whether yo

The greatest obstacle to a green ethic is the same monster that has caused the lion’s share of global warming and pollution: cheap, petroleum-powered transportation. While it is very true that the automobile has had a great deal of impact on the growth of the American economy and is an important feature of our culture, the automobile and the pollution that it causes is a far-from-sustainable influence on the

Mother Nature is calling for help. And you are still busy promoting your business. You want to be hailed the top salesman for the month, because you badly want to secure that hefty cash bonus. You want to be your boss’ apple of the eye. You have been bugging your customers to avail of the latest promo that can be found in your company’s web page, as a way to compete with some of your rival Chicago web design ex